Visionary UX Leader: 18 Years of AI-Driven, User-Centric Results

I partner with SaaS & DTC brands to craft data-informed, conversion-ready experiences leveraging AI & battle-tested UX principles to win markets.

A Career
Built on Results

$100M+
High-impact Projects
200+
AB Experiments
12K+
Designers Trained
Process

My Approach

Design Thinking

My Design Thinking: Turning deep insights into strategic value and visionary impact.

This applies across scales from empowering startups with foundational user insights to steering complex digital transformations in established enterprises.

AI-Driven UX Strategy

My AI Strategy: Crafting intelligent systems that amplify human potential and drive business growth.

My approach ensures AI enhances usability and delivers concrete value, whether streamlining complex workflows or creating novel user interactions.

While Surinder is a very talented designer, what I
appreciate most about him professionally is his tenacity and dependability. If he says he will do something, there's
no question that it will get done.
Avin Kline
E SCALE, Founder. USA
Ready to transform your Product?
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