- +67% YoY revenue
- Mobile checkout conversion up 21%
Users leave.
I design the reasons
they stay.
Anyone can generate the screens now. I design the decisions behind them, and ship the thing running. 19 years in mobile, SaaS and eCommerce.
30 minutes. No pitch.
Certified UX Designer
+67%YoY revenue
at Puffy
$1B brandDesign manager
for 2 years
19Years in mobile,
SaaS & eCommerce
How I help
Three fixed-price services, built for founders.
A running AI application in 4 to 6 weeks, not another deck.
$35,000 fixed
4 to 6 weeks
Deployed on Vercel
19
Years in mobile,
SaaS & eCommerce
SaaS & eCommerce
$1B brand
Design manager
for 2 years
for 2 years
A tested app prototype in 4 weeks, built on 19 years of mobile UX.
$15,000 fixed
3 to 4 weeks
Working prototype
19
Years in mobile,
SaaS & eCommerce
SaaS & eCommerce
$1B brand
Design manager
for 2 years
for 2 years
+67% YoY revenue at Puffy came from fixing the buying journey, not the traffic.
$9,500 fixed
3 to 4 weeks
Checkout to reorder
+67%
YoY revenue
at Puffy
at Puffy
$1B brand
Design manager
for 2 years
for 2 years
AI Product Design · 1 slot open for Q4 2026
Fixed scope, 3 to 6 weeks
+67%YoY revenue
at Puffy
$1B brandDesign manager
for 2 years
19Years in mobile,
SaaS & eCommerce
Screens are easy. Behaviour is hard.
Persuasion, Emotion, Trust. One job: remove the friction between people and what they came to do.
Persuasion
Anchors, defaults, and framing decide what users pick long before they think about it. I place them on purpose.
Emotion
People remember how the product felt at the moment of doubt, not the screens. I design that moment first.
Trust
One wrong AI answer costs more than ten right ones. I design the recovery, not just the happy path.
Recent case studies
The work moves numbers, not just pixels.
Puffy Ecommerce
Repositioning Puffy as an Attainable Luxury Sleep Experience
ProUX
Developed a system to help designers grow their skills.
- My own AI product, designed and shipped end to end
- RAG-grounded on 19 years of UX practice
Trusted by Founders Worldwide
The work, in the words of the people who paid for it.
Consistently came up with out of the box design solutions and
took ownership of them end to end. Designs implemented have had
positive impact on user experience and bottom line growth.
+21% mobile checkout conversion
Arthur Andreasyan
Founder, Puffy
I've worked with Surinder for nearly a decade, and he's become both a
trusted friend and the most talented UI/UX engineer on my team.
He consistently delivers on time often ahead of schedule and his
professionalism is unmatched. Surinder led the design for our
Medellín launch, producing exceptional user experiences that took the
product to market in record time.
Launched in 3 months.
Carlos Arias
Agentic AI Engineer
While Surinder is a very talented designer, what I appreciate most
about him professionally is his tenacity and dependability. If
he says he will do something, there's no question that it will get
done.
Delivers, every time
Avin Kline
CEO, Lucyd
Hear It From the Founders
Unscripted clips from the people who signed the checks.
Avin Kline
Lucyd, CEO.
USA
José Navarro
Barefoot Media, Founder.
Australia
Sheila Raper
AJElite Homes, MD.
USA
Uli Schönleber
Ooliv, Founder.
Germany
Bring your numbers. I will show you where they leak.
Professional Certifications
Continuous learning and professional development through industry-leading bodies.
Pick your sprint.
Fixed scope, fixed price, and a date that holds. Every engagement is run by me, start to finish.
IN DEMAND AI Product Design
$35,000
Fixed scope · 4 to 6 weeks
1 slot open for Q4 2026
End-to-end product design
A running application, not mockups
Deployed on Vercel
4 to 6 week fixed timeline
Weekly progress call
Full handoff, design and code
A running application, deployed on Vercel
MOST POPULAR
Mobile App Design Sprint
$15,000
Fixed scope · 3 to 4 weeks
2 slots open for Q4 2026
A user-tested prototype
3 to 4 week fixed timeline
Built on 19 years of mobile UX
Interactive Figma prototype
Full handoff, files and findings
From brief to tested prototype in 4 weeks
eCommerce Optimization
Mobile-first + desktop conversion
$9,500
Fixed scope · 3 to 4 weeks
Fixed scope · 4 to 6 weeks
2 slots open for Q4 2026
Full buying journey optimization
3 to 4 week fixed timeline
4 to 6 week fixed timeline
Built from buyer behavior
A/B-test-ready handoff
Full handoff, design and rationale
Full handoff, working responsive code
The playbook behind +67% revenue at Puffy
Prices in USD. 30% to start, the rest only as milestones ship. Scope locks before we begin, so the price never moves.
I run a limited number of engagements at once so every project gets senior attention.
Trusted by founders since 2007
Everything you need to know about pricing, service, and terms.
Browse all answers →Couldn’t find what you were looking for?
Send your questionThe eCommerce Optimization sprint. Your full buying journey, landing to checkout to reorder, optimized in 3 to 4 weeks. Every change ships as a testable hypothesis, so you can measure what it recovers. Need the changes built too? Pick Design + code for $12,000.
Couldn’t find what you were looking for?
Send your question Founders get the product. Designers get the craft.
Mentor to working designers for over a decade. Honest reviews of your portfolio and real work, on ProUX.
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