What does Surinder actually ship?

Full SaaS products, designed and coded by one person. Not Figma files. Not mockups. Working React code integrated with your backend, ready to deploy. A typical SaaS Product Sprint takes 6 weeks. Week 1 to 2 is research, flows, and the design system. Week 3 to 4 is primary and secondary screens. Week 5 is the conversational AI layer. Week 6 is launch and handoff. You get the design system, the full React codebase, AI-native interaction patterns, and 30 days of engineering support after launch. You own everything. No agency lock-in. No licensing.

What is the best recent product work?

Three recent products. A luxury DTC commerce platform where conversion work drove a 67% revenue lift (role: design, experimentation, shipped code). ProUX, an AI-native SaaS for designers with 12,000 users, built solo as design engineer. A healthcare booking platform with multi-persona flows (role: product design, CRO strategy, technical architecture direction). Each one has a dedicated case study at surinder.design/work.

What does a SaaS engagement cost?

Three tiers. Prices come straight from the dashboard. AI-Ready Landing Page is $4,800 (4-week build, entry-level engagement, for founders who need a site that AI engines cite correctly). SaaS Product Sprint is $14,000 fixed (6-week build, full product design and working React code, most founders start here). Product Redesign is custom-quoted based on scope (8 to 12 weeks, for Series A+ companies). All tiers include a 7-day money-back window on the foundation deposit and 4 milestone payments during the build. Optional Partnership retainer after launch is $1,200 per month with a 6-month minimum.

Is Surinder available right now?

Yes. Currently taking on new SaaS Product Sprints. Two slots open for Q2 2026 at the $14,000 fixed rate. The number on the dashboard is the number on the engagement letter. Booking is a 30-minute scoping call. No pitch deck needed, just a short description of where the product is today and where the founder wants it to be.

01/positioningwhat I ship · who it’s for

I design conversational products that are AI-native from day one.

Research, interface, and shipped React code. One person, 6 weeks. The Figma file is a refinement layer. The deliverable runs in production.

role

Agentic AI Design Engineer

for

Seed to Series A SaaS founders

based

Remote · global

certified by

UX CertificationNielsen Norman Group5 courses · research, IxD, strategyverify_credential()·

Certified Usability AnalystHuman Factors InternationalCUA · cognitive usabilityverify_credential()·

Digital Persuasion AnalystHuman Factors InternationalCDPA · conversion + influenceverify_credential()

+67%

revenue

Puffy · Dubai

$1B+

brand revenue

as design lead

12K+

designers

trained · mentored

18+

yrs shipping

senior UX · 2007

02/what I ship

3 tiers · week-by-week

Three services. Fixed price. Fixed timeline. Shipped to staging, not slides.

AI Agent Sprint

4 weeks · React + shadcn · Q3 2026 · 2 slots open

$18,000

4 weeks · fixed

weekly scope4 weeks · what ships each week

week 1DiscoveryAgent scope lock. Data sources mapped. Integration plan. Prompt architecture.

week 2Build coreAgent core. Prompt system. First integration.

week 3Build UIUI layer on staging. Edge cases. Refinements.

week 4ShipProduction deploy to founder's repo. Founder training. 30 days post-ship support.

Best for: Founders shipping one production AI agent. CRO Review, Lead Qualification, Customer Support Triage, Email Sequence, or Product Description agents.

03/selected work4 projects · case studies

Four projects that show the methodology in production. More case studies shipping through 2026.

04 / philosophy

The three pillars behind every engagement — from deep insights to business impact.

A systematic approach combining 18 years of experience with cutting-edge AI tools for faster, smarter results.

Exceptional user experiences are born from a blend of strategic insight, rigorous critical thinking, and a profound understanding of user needs.

the belief

01.

Design + Engineering

I design in code, not handoffs.

Figma files don't ship. React components do. I treat the design system as source code from day one, so there's no translation loss between what I design and what users see.

02.

AI as a Layer

Conversational, not decorative.

AI belongs where it earns its place. I build conversational interfaces that retrieve, reason, and cite — not chatbots bolted onto static pages. Citation-ready. Retrieval-aware. Quiet when silence serves better.

03.

Shipped, Not Shown

Live code, measurable outcomes.

A prototype isn't a product. I measure launches by conversion, activation, and retention — not Dribbble shots. Every engagement ends with numbers you can show your board.

01 · Design + Engineering

Figma files don't ship. React components do. I treat the design system as source code from day one, so there's no translation loss between what I design and what users see.

process

The five-step path, start to ship.

Scroll — each step crosses the axis as you move through the process.

Step 1 of 5

Decode

Goal

Understand the business, the user, and the jobs-to-be-done before touching pixels.

AI in Action

Claude reads transcripts, support tickets, and analytics dumps to surface the questions users actually ask — not the ones we assume they do.

Outcome

A one-page problem brief with the three questions the product has to answer. Shared with the founder before week one ends.

05/about

18 years · design engineer

I'm Surinder. For 18 years I was a UX designer — researching, drawing screens, handing off Figma files, then waiting three weeks for something close to what I imagined to ship.

Now I'm a design engineer. I ship the code too. Fintech, luxury DTC, healthcare, AI-native startups. I've led teams, built design systems, launched products that generated real revenue.

Then I went solo. Started taking on funded SaaS founders who needed one person instead of an agency. This site is the proof.

AI Design

Intelligence

ProUX

Also the founder of ProUX — AI-powered UX scanner with 350+ expert guidelines. Ship better designs in half the time.

proux.design

career · click to expand

Jul 2025 — Present9 months

Founder · AI Design Engineer · ProUX

Remote · Global

Founded ProUX in 2023 — AI design workflows, prompt patterns, and component systems. Took it full-time in 2025. Alongside ProUX, taking on SaaS Product Sprints for seed-to-Series-A founders: one person replacing a 3-person squad, 6 weeks to shipped React code.

Clients span fintech, healthcare, luxury DTC, and AI-native startups. Products designed here ship cite-ready — llms.txt, JSON-LD schema, and conversational AI layers baked in from day one.

Jul 2023 — Jul 20252 years

Design Manager · Puffy

Dubai · Luxury DTC

Led a 12-person design team on a full-site redesign of a luxury DTC commerce platform. +67% revenue YoY, +21% checkout conv., −14% cart abandon. 10 A/B experiments across 1M+ annual sessions.

Scaled DesignOps team from 5 to 12 and integrated AI tooling to shorten concept cycles by 30%.

Jun 2016 — Jun 20237 years

Senior Product Design Manager · AJElite

USA · Remote

Architected the Bidonhomes platform — 35 user flows, 300+ screens. Scaled three Figma libraries adopted by 200+ agents and three dev squads.

Owned the full design process: discovery, IA, hi-fi, design system, and developer handoff. Built the design infrastructure that the company still runs on.

May 2012 — May 20164 years

UI/UX Designer · Success Agency

USA · Remote

Client-facing UX across the Middle East and North America. Key clients: KIA Abu Dhabi, Abu Dhabi University, and UAE Ministry projects.

End-to-end delivery: discovery, wireframes, high-fidelity UI, developer handoff. Designing for Arabic RTL and English LTR audiences built cross-cultural product instincts that still inform every project.

Aug 2007 — Apr 20124 yrs 8 mo

UI/UX Designer · Early Career · Net Solutions

India · Remote

Learned the craft end-to-end across web, mobile, and enterprise applications. Studio and freelance work for US and UK clients built strong remote-collaboration habits and a high tolerance for ambiguity from the start.

Certificate of Quality Assurance

My 100% Quality Assurance on Design Aesthetics & Usability.

I'm passionate about transforming user experiences with over 18 years of hands-on UX expertise — research, systems, and shipped code.

I believe in doing the deep, upfront work that makes a real difference — delivering strategies that work and a digital presence that stands out.

If you're after tangible results and a boost for your user experience, let's chat and make it happen.

06/proofvideo + written testimonials · click any video to play

★★★★★Rated 5 stars by 300+ founders

Hear it from the founders.

Unscripted clips from the people who signed the checks — and written reviews from two decades of shipped work.

★★★★★

Consistently came up with out of the box design solutions and took ownership of them end to end. Designs implemented have had positive impact on user experience and bottom line growth.

+67% conversions

Arthur Andreasyan

Founder · Puffy

★★★★★

I've worked with Surinder for nearly a decade. He's become both a trusted friend and the most talented UI/UX engineer on my team. He consistently delivers on time — often ahead of schedule — and his professionalism is unmatched. Surinder led the design for our Medellín launch, producing exceptional user experiences that took the product to market in record time.

Launched in 3 months

Carlos Arias

Founder · Medellín

★★★★★

While Surinder is a very talented designer, what I appreciate most about him professionally is his tenacity and dependability. If he says he will do something, there's no question that it will get done.

+30% conversions

Avin Kline

CEO · Lucyd

07/book a call

2 slots · next 8 weeks

30-minute scoping call.

No pitch deck. Tell me where your product is and where you want it to go. We'll know in 30 minutes whether a 6-week sprint fits.

slots

●2 available

sprint rate

$24k · Q2 ’26 rate · locked

response

< 24h weekdays

hey@surinder.design

role

Design engineer

for

Seed → Series A founders

sprint

6 weeks · $18,000

ships

React · design system · llms.txt

support

30 days post-launch

next step