book_call()
← /workprouxai · saas2023–presentfoundercase_study_02

ProUX.
12,000+ designers trained.

An AI UX intelligence platform. 350+ principles, scored audits, training curricula. Built from zero as a solo founder. Now used by designers at companies I used to work for.

12k+designers trained
+35%engagement
-40%onboarding friction
4.98300+ clients
ProUX platform dashboard — scored UX audit view
fig. 01 · proux dashboard · scored auditlive product · proux.design
#0B0D14voidcanvas
#1A2033ink bluesurface
#5B8CFFsignalaccent
#A8B2D1staticbody
#F4A261terrahighlight
#FAF6EDpaperinverse
§ 01 · Premise

UX intelligence, not UX opinions.

Every team I ever led wanted the same thing: principles backed by evidence, delivered in the flow of work. Design critique shouldn't be vibes. ProUX codified 350+ UX principles across a dozen categories and made them queryable. Upload a flow, get a scored audit grounded in the research.

§ 02 · Build

Solo founder. AI-accelerated from day one.

Claude for content authoring and evaluation logic. Cursor for the app. Lovable for the marketing site. Replit for quick prototypes. I shipped the MVP in six weeks and hit first paid customer in week eight.

Week 1-2
Content architecture
350 principles, categorized
Week 3-4
Audit engine
Prompt → score → recommendations
Week 5-6
UI + onboarding
Upload, audit, export, dashboard
Week 7
Beta group
50 designers, feedback loop
Week 8
First paid
$49/mo tier · 12 conversions
Ongoing
Community
12k+ designers, weekly drops
ProUX Design Scanner — uploaded flow, scored against 350+ principles
fig. 02 · design scanner · prompt → score → recsshipped week 5–6
fig. 03 · platform surfaces · shippedlive assets · proux.design
ProUX Specialists — curated expert graph
Specialistscurated expert graph
ProUX Principles — 350+ heuristics library
Principles350+ heuristics library
ProUX Guidelines — canonical UX patterns
Guidelinescanonical UX patterns
ProUX Analysis — scored audit report
Analysisscored audit report
ProUX Insights — peer benchmarks
Insightspeer benchmarks
ProUX Compare LLMs — multi-model consensus
Compare LLMsmulti-model consensus
UX intelligence, not UX opinions.
product principle · proux v1
§ 03 · Outcome

4.98/5 from 300+ paying clients.

ProUX is the reason I can talk about AI-First UX with specifics. Every AI-Ready build pulls from what ProUX taught me about LLM behavior, prompt design, and citation structure. It is the tool behind the service.

“Surinder's mentorship through ProUX completely changed how I think about design systems.”
— Aparna R., Senior Designer
§ 02Let's talkcontact

Make your brand citable.

Book a 30-minute scoping call. We'll look at your current AI citation footprint live, identify the gaps, and decide whether AI-Ready is the right fit. No pitch deck.

$ ./scoping-call --info
duration: 30 minutes
cost: free
format: live screen-share
output: baseline citation report (yours to keep)
commitment: none
timezone: IST · flexible