Question 1

What is an Agentic AI Design Engineer?

Accepted Answer

One senior designer who covers research, product design, AI behavior architecture, and code where the engagement calls for it. The deliverable is either a working AI flow live on staging or a designed product with a clickable prototype handed off dev-ready, depending on the engagement. The role exists because AI-native products break the old separation of design and engineering. When the interface is conversational and the behavior is probabilistic, the prompt architecture is part of the product design.

Question 2

What's the difference between an AI Flow Sprint and AI-Native Product Design?

Accepted Answer

A flow is one path through your product. The onboarding that runs through an assistant. A copilot moment. A smart search. The CRO agent in your store. The AI Flow Sprint takes the single most important flow and ships it live on staging in 4 weeks for $15,000 fixed. AI-Native Product Design takes the whole product surface. Research, flows, the AI behavior model, every screen, a clickable prototype your users test before code gets written. 8 to 12 weeks, from $45,000, handed off dev-ready. Many engagements start with the Sprint and grow into the full Product Design.

Question 3

Do you ship Figma files or production code?

Accepted Answer

Both, depending on the engagement. The AI Flow Sprint ships a working build live on a staging URL your engineers can fork. AI-Native Product Design ships design through a working prototype, handed off dev-ready, because at that scale your engineers usually build the production app themselves. Often they are native, Flutter, or mobile developers who build from design files. The Embedded Design Partner can do either, depending on what your roadmap needs. Figma is a tool, not the deliverable.

Question 4

What are your three services?

Accepted Answer

Three engagements, USD, with English scope. AI Flow Sprint ($15,000, 4 weeks) ships one important AI flow live on a staging URL your engineers can fork. AI-Native Product Design (from $45,000, 8 to 12 weeks) designs the whole product through a clickable prototype, handed off dev-ready. Embedded Design Partner (from $8,000 per month, rolling) is a senior design brain on your product every week, without the cost or wait of a full-time hire. Most founders start with the Sprint, move into the Product Design when scope grows, and switch to Embedded when the work becomes ongoing.

Question 5

What's your typical timeline from kickoff to first shipped work?

Accepted Answer

4 weeks for the AI Flow Sprint. The single flow locks in week 1 with a one-page brief by Friday, design in week 2, build on staging in week 3, refine and hand off in week 4, with 2 weeks of post-ship support. AI-Native Product Design runs 8 to 12 weeks across five phases: decode, architect, design, prototype, handoff. The Embedded Design Partner starts within a week of signing and runs on a weekly cadence agreed up front. Most founders see something working in their hands inside the first month, regardless of engagement.

Question 6

Who's the right founder for working with you?

Accepted Answer

Two main fits. First: funded founders building an AI-native product who need it figured out before their engineers build it. Often Series Seed to A, with native, Flutter, or mobile engineering teams that build from design. Second: founders who want to validate the most important AI flow in their product on a real staging URL before committing to a bigger build. Funded teams already shipping, who want senior design every week without hiring a Head of Design, fit the Embedded retainer.

Question 7

Can I see real case studies of your work?

Accepted Answer

Yes. Four are live on surinder.design with named metrics. ProUX (the AI design intelligence platform built solo, +35% engagement, -40% onboarding friction). Puffy in Dubai (luxury DTC commerce, +67% revenue, +21% checkout conversion, -14% cart abandonment). MyHouz (real estate MVP shipped concept to launch in 3 months, 10x session duration). Purpose (mobile-first distance learning, +45% daily engagement, +25% course completion). Most current Series A SaaS and e-commerce work stays under NDA, so the published case studies and surinder.design itself carry the proof.

Question 8

What credentials do you have?

Accepted Answer

NN/g UXC (Nielsen Norman Group), HFI CUA (Certified Usability Analyst), HFI CDPA (Certified Digital Persuasion Analyst). 19 years of senior product and UX design across in-house, agency, and consulting roles, including a Design Manager role at Puffy in Dubai leading a 12-person team on a luxury DTC redesign that delivered +67% revenue year over year. Rated 4.98/5 by 300+ founders. The work on staging is the primary signal.

Question 9

Do you offer ongoing design work after a Sprint or Product Design engagement?

Accepted Answer

Yes. The Embedded Design Partner is built for that. A senior design brain on your product every week, on a monthly rolling agreement, with 2 weeks notice on either side. Most founders move into Embedded after a Sprint or a Product Design, when the work becomes ongoing instead of project-based. Weekly cadence is agreed up front so you can plan around it, and it scales with what your stage needs.

Question 10

What happens if I'm not happy with the work?

Accepted Answer

Engagements are scoped with a clear deliverable. The AI Flow Sprint locks the single flow in week 1 with a one-page brief by Friday, so we're aligned before anything gets built. If the shipped flow does not match the agreed scope, the work is iterated until it does, at no extra cost. AI-Native Product Design moves through five phases with reviews at each, so course-correction happens early. The Embedded Design Partner is monthly and rolling, with 2 weeks notice on either side, so the arrangement adjusts as your needs change.

The work.
Real numbers. Real brands.

Puffy

ProUX

Medellin launch

Voices from the work.

Tell me where you want to go in 4 weeks.