19 years of UX across IBM, Samsung, Walmart, eBay, Puffy, ProUX. Below: case studies with the numbers that matter. AI-Ready case studies land after the first Foundation builds ship.
Repositioned Puffy from generic to attainable-luxury sleep. 10 A/B experiments across 1M sessions.
→ read case studyAI UX intelligence platform. 350+ principles, scored audits, 12,000+ designers trained.
→ read case studyLaunched Medellin's flagship e-commerce experience as lead designer. Shipped a conversion-focused redesign that cleared beta in 6 weeks with daily founder pairing.
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